General Motors to promote eco-friendly transportation at Summit
6 August 2002 - While at the summit, General Motors hopes to present plans for alternative transportation within the framework of sustainable development.
"We want to go to Johannesburg to educate leaders about fuel efficiency leading to global sustainable mobility," said Beth Lowery, GM Vice President of Environment and Energy.
"Working with groups like the World Business Council for Sustainable Development [WBCSD], we want to generate consumer incentives for using such vehicles, to quell any fears regarding safety, cost or efficiency."
The Geneva-based WBCSD is a coalition of more than 160 international companies committed to furthering the goal of sustainable development.
Read full article from the Earth Times.